PremiumChoice_CFK

Pet Care

Full-capabilities cat litter producer aligning with key partners to develop world-class products and brands.

 

 

    Premium Choice Carefree Kitty

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    Premium Choice® Carefree Kitty™

    Our brand, Premium Choice® Carefree Kitty™ is sold exclusively in the pet specialty channel and independent retailers, and offers our partners:

    • A premium cat litter at a value price
    • A destination item that cannot be found in mass retail
    • A distinguished product offering from the local big box

    Because every cat owner secretly wants to see their own cat looking back at them from the package, we ruled out using photographs, and instead created a family of “everycats”. Fun. Energetic. Irresistible. These cute little fur balls will be winning the hearts of litter buyers for years to come.

     

    Consumer Marketing Support

    • Consumer contests
    • On-pack promotions
    • Digital presence via social media, visit our Facebook page
    • Store locator on website
    Unscented All-Natural Clumping Litter

    Unscented All-Natural Clumping Litter

    • 99% dust free
    • Low tracking
    • Neutralizes odors
    • Hard clumping
    • Available in 16 lb. jug, 25 lb. paper bag, 40 lb. paper bag, 50 lb. paper bag, 20 lb. pail
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    Dual Odor Eliminator Clumping Litter
    Dual Odor Eliminator Clumping Litter
    • Destroys contact odors and shields airborne odors
    • Provides feces and urine odor control
    • 99% dust free
    • Low tracking
    • Hard clumping
    • Available in 16 lb. jug, 25 lb. paper bag, 40 lb. paper bag
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    Unscented with Baking Soda Clumping Litter

    Unscented with Baking Soda Clumping Litter

    • 99% dust free
    • Low tracking
    • Hard clumping
    • Neutralizes odor
    • Multiple cat
    • Available in 16 lb. jug, 25 lb. paper bag, 50 lb. paper bag
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    Fresh Scent with Baking Soda Clumping Litter

    Fresh Scent with Baking Soda Clumping Litter

    • 99% dust free
    • Low tracking
    • Fresh fragrance
    • Hard clumping
    • Multiple cat
    • Available in 16 lb. jug, 25 lb. paper bag
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    Refill Station Program

    Refill Station Program

    • Consumers purchase a full 20 lb. pail of unscented litter the first time, then bring empty pail back for refill
    • Bin holds 200 lbs. of Premium Choice Unscented Litter
    • Free bin with the purchase of 10, 20 lb. pails and 5, 40 lb. bags of Unscented Solid Scoop Clumping Litter
    • Pail is made from recycled packaging
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