The "voice of the customer" (VOC) drives our key strategic initiatives and is prevalent throughout our service and product value chain. Our Operational Excellence effort is fundamentally designed to continuously improve our ability to both anticipate and meet customer needs in a highly-responsive, cost-effective manner.


 “Voice of the customer " refers to the mindset, process, and ability to capture customer requirements and use that information to provide the customer with services and products that meet their stated—as well as their unstated—needs.


Our approach to infusing the "voice of the customer" throughout the company includes the distribution of ongoing loyalty and satisfaction surveys, close customer contact, and strong linkage between the customer and internal development processes.

Energy Services